Résumé

 
Kristen L. Pope
Media and Marketing Visionary and Strategiest
EDUCATION:

Bachelor of Arts, Broadcast Journalism, The Scripps Howard School of Journalism and Communications, Hampton University, Hampton, VA

RELATED SKILLS:

EDIUS Pro, ibPublish, ENPS, P2 and SD Studio Camera System, MS Excel, MS, Word, MS Outlook

HONORS & ASSOCIATIONS

Forty Under 40 Alumni – Hampton University (Class of 2020)

50 Most Influential Business People of Color (MetroWest 2020)

25 Most Interesting People in the MetroWest (2020)

R.I.S.E. Advisory Council Member (Sept 2018-Sept 2020)

Alpha Kappa Alpha Sorority, Inc.’s Psi Omega Chapter in Boston, MA (2016 – Present)

Sigma Delta Chi: Team Award: Breaking News Coverage (2015)

New York Association of Black Journalists: Best Television Documentary award (2014)

VOLUNTEER EXPERIENCE & MILESTONES

THE TOWN OF NATICK, NATICK, MA

PERSONNEL BOARD MEMBER

Serve on the personnel board to approve and recommend classification and pay plan to finance committee and town meeting. 

·       Review and approve job descriptions for vacant positions prior to public advertising. 

·       Develop, approve, and recommend classification and pay plans for vacant job roles to the finance committee and town meetings.  


THE KING’S DAUGHTERS, INC., NEW YORK, NY & BOSTON, MA

FOUNDER & CHIEF EXECUTIVE OFFICER

Created and launched the non-profit organization to empower and uplift young girls and women between ages 14 and 25. Plan and host local events to equip girls with the tools they need to feel confident, focus on personal growth, and practice abstinence before marriage. 

Event Planning: Organized an elegant gala to honor program participants and successfully raised more than $25,000 in ticket sales and donations. 


HOSTING ENGAGEMENTS

Big Brothers Big Sisters of Rhode Island Impact Luncheon (May 2019 and June 2020)

Alpha Kappa Alpha Sorority Inc., Founders Day Luncheon, Natick, MA (June 2019)

R.I.S.E. Women's Conference, Providence, RI (September 2018) 

Stop & Shop’s HelloFresh National Launch via Facebook Live (June 2018)

Kristen L. Pope is a highly innovative and creative marketing professional with more than 15 years of experience in writing, editing, content development, and social media management. As a Social Media Manager for Harvard University, she uses her award-winning storytelling skills to develop captivating marketing campaigns to promote the Harvard Division of Continuing Education. In a true entrepreneurial fashion, Kristen also runs Pope Productions, a boutique production company that creates compelling video content to help businesses boost their visibility among target audiences. Pope Productions’ On-Air Academy teaches children, teens, and aspiring broadcasters how to become powerful storytellers by writing intriguing news stories, creating eye-catching reels, and honing their interview skills.  

SOCIAL MEDIA MANAGER
HARVARD UNIVERSITY - BOSTON, MANOVEMBER 2020 – PRESENT

Spearhead high-level marketing initiatives to promote the University’s Division of Continuing Education, which includes the Professional Development Program, Extension School, and Summer School. Execute social media strategies, manage content cadence, and implement promotion tactics to boost engagement and reach target audiences. 

·       Social Media Playbook: Developed and implemented comprehensive social media guidelines to outline best practices for social media channels, helpful tools, and available resources.

·       Content Development: Created engaging and interactive content, including call-to-actions, success stories, trivia questions, and polls, which increased followers on social platforms by 100 percent, and increased engagement by 50 percent.

·       Channel Launch: Launched new social media channels to specifically highlight the unique narrative of the University’s Division of Continuing Education.

·       Live Stream Commencement: Created and executed a social media strategy to promote and drive engagement for the University’s online commencement event, which garnered more than 8.6 thousand views.

·       Hosted and planned the division’s very first Juneteenth celebration, which had more than 600 participants. 

·       Interviews executives, students, and faculty members to create social media content.

·       Manages the online presence of the division’s brand and monitors daily social media interactions by engaging with users, responding to inquiries, and answering questions about programs. 

·       Analyzes social media performances to optimize user experiences and improve click-through rates.

·       Delegates tasks to the marketing analyst and compile market research to identify and develop appropriate target markets for social media campaigns. 

SENIOR DIGITAL MARKETING & CONTENT STRATEGIST
WELLESLEY COLLEGE - WELLESLEY, MAMARCH 2019 – NOVEMBER 2020

Oversaw all marketing, social media, and digital content development for the institution's Executive Education Program, which offers executive-level business courses to help professionals elevate their leadership skills. Managed and delegated tasks to a team of 10 Executive Education Program participants and a marketing intern to execute marketing and communications strategies. 

·       PowHERful Marketing Campaign: Conceptualized the “PowHERful,” marketing campaign to capture the essence of the successful women who participated in the Massachusetts Conference for Women in 2019. Coordinated the design of pin-back buttons, marketing materials, posters, flyers, and social media messaging to promote the campaign. Conducted on-camera interviews of participants to promote the conference via the college’s website and social media channels.    

·       Instagram Launch: Launched the Executive Education Program’s Instagram page and successfully grew the college’s LinkedIn Group by more than 150 followers.

·       Implemented an editorial calendar to consistently engage with targeted alumni groups and business professionals, which boosted engagement by more than 1,500 percent across all platforms. 

·       Thought Leadership: Created and developed thought-leadership content for Wellesley College executives to promote business initiatives and effective leadership ideas via LinkedIn. Advised and promoted a posting schedule among executives to avoid overlap and monitored analytics reports using internal data, LinkedIn data and Google Analytics. 

·       Ambassador Program: Launched and implemented an ambassador program to build relationships with local high schools. Chosen ambassadors develop digital content and share their positive experiences via social media to help market the college’s summer programs. 

·       Managed and mentored the department’s intern on how to create engaging content for the Executive Education Program’s social media channels, including photography, videos, and social media posts. 

EXECUTIVE PRODUCER & TELEVISION HOST
POPE PRODUCTIONS - NEW YORK, NY & BOSTON, MAJANUARY 2013 – PRESENT

Launched the production company to create compelling video content to help businesses reach their target audiences. Created and executive produced two seasons of the company’s flagship variety show, “The Positive Controversy with Kristen Pope,”to shed light on important social and cultural conversations that are often overlooked by mainstream media.  Oversee all aspects of television production, including writing the episodes, booking talent, and managing production schedules. 

Power Forward Small Business Grant: Awarded a $25,000 grant from Vistaprint, the Boston Celtics Shamrock Foundation, and NAACP to expand production and On-Air Academy services to students and small businesses across the nation. 

On-Air Academy: Launched the program to help aspiring broadcasters and entrepreneurs set goals, develop award-winning news stories and create eye-catching reels to pique the interest of television producers.

Harlem Children’s Zone: Developed a partnership with the New York-based organization to teach more than 20 students the fundamentals of journalism and the power of storytelling. 

Media Consultancy: Coached a Tokyo-based professor on how to enhance his on-air presence to conduct extraordinary on-air interviews. 

Babson Black Women’s Entrepreneurial Leadership Program: Selected to participate in the highly regarded program to hone entrepreneurial mindset, enrich strategic management skills, and expand Pope Production’s global network.

Network Television Showcase: Two of the six episodes from “The Positive Controversy with Kristen Pope,” were selected and licensed for network television. The show also received recognition as an official web series from New York’s “Ocktober Film Festival.”

Manage and delegate tasks to large video production teams of up to 20 people, including directors, photographers, audio engineers, gaffers, producers, and production assistants. 

NEWS REPORTER
NBC10 BOSTON (NECN) - NEWTON, MAJANUARY 2018 – MAY 2018

Developed intriguing and fascinating news stories by proactively hunting for sources and building long-lasting relationships with company executives, politicians, and city leaders. 

·       High-Profile Interview: connected with sources to interview New Hampshire Governor John H. Sununu regarding his close relationship with First Lady Barbara Bush when she passed away.

·       Maintained the New Hampshire territory and covered feature stories about education, healthcare, police, and community news. 

NEWS REPORTER
WMUR-TV, HEARST (ABC) - MANCHESTER, NH2016 – 2018

Built strong working relationships with movers and shakers throughout New Hampshire to find out the latest developments on pertinent news stories and pitched intriguing and complex enterprise stories. 

·       Viral News Story: Researched, wrote, and produced an inspirational news story about a burn victim who created an organization to help young girls who experienced the same type of trauma, which went viral with thousands of views on social media and coverage by more than 12 national news stations.   

·       Wrote, edited, and published multiple stories every week in the fast-paced news environment.

·       Boosted overall views by posting stories to the company’s social media accounts.

NEWS REPORTER
NEWS 12 NETWORKS - YONKERS, NY2014 – 2016

Developed a network of pertinent sources throughout Westchester and surrounding counties to generate story leads. Analyzed pertinent data and reports to provide thoughtful analysis on complex issues. 

·       News Coverage Award: Earned the Sigma Delta Chi Team Award as a contributor to the breaking news series titled “Tragedy on the Tracks.”

·       Brainstormed ideas to uncover new story angles and continuously reached out to sources to stay on top of new developments. 

·       Conducted in-depth interviews and heavily researched subjects for investigative stories.          

EDUCATION REPORTER & FILL-IN ANCHOR
KTXS NEWS (ABC) - ABILENE, TX2012 – 2013

Served as a fill-in anchor and producer to oversee the newscast of breaking news and enterprise stories. Pitched groundbreaking story ideas at the daily editorial meetings. 

·       Documentary Award: Selected as the recipient of a New York Association of Black Journalists’ Best Television Documentary award for creating an eye-opening news story that exposed the struggles that student refugees faced in Texas.

·       Wrote, reported and shot daily turn packages for television broadcast shows and tailored stories for the news organization’s website audience. 

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